At Wallapop, we use smart recommendation systems to make your experience even better by showing you more of what you'll love. These recommendations are designed to simplify your browsing experience and introduce you to listings (products or services) you might not otherwise discover.
Where we use recommendations
Our recommender systems are integrated throughout Wallapop and we’re constantly working to improve them so you can see the most relevant listings across the platform.
Here are the main areas where you’ll find personalized recommendations:
Wallapop’s Home. You'll find recommendations that will help you discover items you might be interested in based on your activity within Wallapop.
Search. For detailed information about how search results are ordered, please refer to our Terms and Conditions.
We also offer helpful search suggestions as you type. These recommendations are designed to speed up your searches, saving you time, while also inspiring potential purchases and helping you explore more of what Wallapop has to offer. The suggestions are ordered based on a relevance score, so the most likely matches based on your search appear first.
Main parameters used to recommend content
| Please refer to our Terms and Conditions to find information about main parameters regarding search results. |
The main parameters that are taken into consideration to select and rank listings displayed in Wallapop’s Home, and the reasons for their relative importance, are:
Listing publication date: this parameter considers how much time has passed since the creation of the listing on the platform. Newer listings are generally shown before older listings due to its
Listing popularity: this parameter considers the number of interactions a listing has (e.g., number of clicks, favourites or opened chats). Listings that receive more interactions are shown before less popular listings.
User activity: this parameter considers prior user activity (e.g., visited listings, searches performed and purchases on the platform). Listings with information (e.g., title or description) that match your past interests are prioritized in order to provide a better experience showing items relevant to you.
Seller features: this parameter considers the seller's features (e.g., number of reviews, average of stars of the seller and number and reasons of reports). Sellers with better features are generally shown more prominently.
- Geographic proximity: this parameter considers the distance between the seller that has uploaded the listing and the user who has been impacted with the recommendation. Listings located closer to you may be prioritized.
- Shipping availability: this parameter considers if a listing has shipping service activated. Listings with activated shipping services may be shown more prominently.
- Visibility services activated in the listing: this parameter considers listings that have visibility services activated in the specific listing. Listings with visibility services activated may be more visible than listings without such activated services.
Nonexistence of association or affiliation with brands
Wallapop serves as a platform where users can post product offers for sale. It's crucial to note that Wallapop maintains no association or affiliation with the brands of products offered by its users on the platform.